.... and here comes the elevator pitch for this book:Investors pay more for a company. When they buy its story. This book shows you how to tell a compelling equity story. Equity Storytelling uses the tools of storytelling in the context of venture capital, M&A and private equity. The two authors and storytelling consultants Veit Etzold and Thomas Ramge will teach you:1.Recognizing potentials for giving the firm a unique positioning.2.Moulding disparate facts and story elements into an exciting story3.Telling the story to the addressee (investor) so that he “buys” it.Or to put it short: think - tell - sellMay the villains in search of capital die the death by PowerPoint. Heroes tell equity stories with the tools of storytelling. Then the story becomes the $tory.To Tell is to Sell.+++The authors: Dr. Veit Etzold is a consultant for strategy and storytelling, keynote speaker and thriller writer. His latest thrillers “Final Cut” and “Seelenangst” spent several weeks in the bestseller charts of the magazine “Der Spiegel”. He previously worked at the Allianz/Deutsche Bank, as a consultant for the Boston Consulting Group and as program director at the European School of Management and Technology (EMST) in Berlin. Thomas Ramge is a staff writer of the German business magazine brand eins and a contributing editor of The Economist. Thomas also serves as Chief Explaining Officer of the US-German analytics company QuantCo. His reports have won numerous prizes, including the Herbert Quandt Prize, and he was awarded the German Business Book Award for his biography of the Flick family. Ramge is a well known keynote speaker and coaches business leaders in how to give speeches. As a creative team of two, Etzold and Ramge help founders and companies to tell their equity stories with the aim of boosting the value of their firm.